Announcing the Birth of “Final Boss Media”

Official Statement from Dwayne “The Rock” Johnson

Re: Seven Bucks Productions Rebranding to Final Boss Media

Los Angeles, CA — June 17, 2025

To my fans, partners, and the BILLIONS of supporters around the world:

After careful thought, a few late-night tequila-fueled brainstorming sessions, and a few SmackDown-sized whiteboard meetings, I’ve decided to officially rebrand Seven Bucks Productions to… Final Boss Media. 

Why the change? Simple. Because I’m not just playing the game — I’m the final boss. And as a savvy businessman who’s built a career one eyebrow raise at a time, I understand that clarity, alignment, and evolution are key to staying on top. That means streamlining the name, the mission, and the mindset.

Final Boss Media reflects the level we’re operating at — high stakes, no cheat codes, and always putting on a show.

Now, I want to acknowledge my roots and say this loud and proud: I love professional wrestling. It’s in my DNA. I respect the craft, the legends, and most importantly, the fans. That’s why, in the spirit of alignment, Final Boss Media will work closely and in full collaboration with The World of Wrestling — the true visionaries behind the next great era of sports entertainment.

Which brings us to the WWE. From here on out, the WWE proudly and for the first time officially enters the Prime Era — yes, we’re talking next-level storylines, bigger pops, flashier entrances, and production value that’ll make our competitors look like they filmed on a Nokia.

Let me be crystal clear: WWE is aligned with the World of Wrestling’s vision, and moving forward, we’re not looking back. That means no more confusion, no more splintering. The WWE will not recognize Murrey Entertainment, Ignite Wrestling, Higher Level Wrestling, D7 Global, Seven Bucks Productions (respectfully retired for copyright reasons), The Triple H Era, or any other half-baked ventures from wrestling’s experimental buffet. We’re done taste-testing. We’re here to feast.

As we enter the fourth season of the second season (yeah, it’s a little complicated, just roll with it) of the Prime Era, expect nothing less than world-class entertainment, jaw-dropping matches, and blockbuster-level production that’ll leave the rest of the industry asking, “How in the blue hell did they do that?!”

Final Boss Media is here. The Prime Era is now. And if you smelllllll what we’re cooking — trust me — it’s only just beginning.

Stay hungry. Stay humble. Stay ready.

—

Dwayne “The Rock” Johnson

Founder, Final Boss Media

WWE Board Member, WWE Champion & People’s Champion 4 Life